Thinking of a Concept or Song

          We picked 'Chasing Highs' by Alma because we feel like we can do so much on this music video as the beat is quite fast and it sounds energetic and happy, moreover, many idea's popped into our heads as we think about what we could do with it. The music and the lyric allow us to use narrative and performance.
          However, we didn't choose the other potential music videos; even though it has a quite fast beat with happy vibe - similar to 'Chasing Highs' - we didn't feel quite as inspired when watching them. There are also other factors that affected our music video choice, including ideas such as the sort of location we wanted to use but couldn't get easy access to, limited choice of actors, and the video concept.

What I have learnt

          For this task, we went on looking for inspirations from various music videos with different genres. However, after doing the research, we’ve decided that we are going to do dance/pop music video. Pop music often expresses happy and energetic atmosphere which would help engage audiences' interest, hence why we chose this genre. With that idea in mind, we went on searching and watched many dance/pop music videos which enables us to see the difference within the concept, camera work, editing, and mise en scene. As we came up with some music videos that we thought we could use for our final product, we finally decided to do ‘Chasing Highs’ by ALMA. This video caught our interest because it allows us to do both narrative and performance, and it is quite slow music but have a dynamic energy. During this task, I also have learnt that communication is important as we are constantly changing some ideas, giving opinions and suggestions that could help with the planning.