Analysis of Digipaks Adverts

What I have learnt

          After doing this research, I now know how digipak adverts are constructed and what codes and conventions are included. It mainly consists of a photograph of the artist(s) with costumes and props that represents either the artist themselves or the album, or it could be just a picture of the album cover. Often, they would use bright colours that would attract the audience's interest. Moreover, there is the typography, such as name of the artist, album, hit singles and the release date included in the advert. These are the information that would be useful for the audience, as it would help them identify of what's the advert is about. All in all, this allows us to get an idea of what codes and convention we are going to use, and to create a list of what to include in our digipak advert poster, and these includes:

          o Photograph of the album cover/artist(s)
          o Typography; name of artist, album, songs.
          o Hit singles
          o Release date

Analysis of Digipaks

What I have learnt

          By doing this research, it helped me understand more about digipak. They are a product that is made by the artists to sell their music to the audience. It has images that are related to the artist, including the picture of their own. Producing digipak is a great way artist around the 00's to sell a hard copy of their music because there wasn't much music streaming media the audience can use. The price for it was also made affordable to ensure the audiences can buy their products and the artist can widen their audience base.

          Digipak consist of these components, including:

o 6 sides square template

o Front panel; photograph

o Back panel; photograph and song list

o Inside panel; photograph or the song lyrics

o Disk plastic; with print on it

Analysis of Music Websites

What I have learnt

          From doing this analysis, I have learnt on how different artists promote themselves and present their website depending on their music genres. It is most likely the popular artists that promotes and advertises themselves more than their music. I suggest this is because it's unnecessary to promote their music as audiences have already recognised their song and audiences would want to see their favourite artist. Different for unpopular new artists or independent artist, they do promote their brand name more than themselves. This is to make sure that audiences recognise their music first, and then the artist could promote themselves after. 

          They use code and convention that relates to their genre of music for their website which would make it easier for the audiences to interpret. However, some artist contradicts the code and convention of their website, e.g. Martin Garrix, he purposely made his website look aesthetically look pleasing. The reason for this is because they want to make sure that the information that's being put can be read or seen clearly by the audience. It could also be the way the artist express their personality.

History of Music Videos

What I have learnt

          By doing the research for this task, it has allowed me to understand more about how music video has developed from the 60s until now and how they helped advertise the music. There are significant differences between the music videos. The music videos from the past have more narrative and they use less technology, but various camera techniques instead. By illustrating a narrative, the interpretation of the music can be easily understood since visual information helps audience to understand better. Furthermore, the use of various camera techniques adds variations which made the music video more engaging for the audience. Making the audience engaged can help the artist to reach out and gain more audience which can lead to their music getting more recognised and become popular.

          However, the techniques used by present music artists are different. As the technology develops overtime, music artists took the advantage from this to use more editing technology in their music video. They can create effects that couldn't be recorded manually, as well as it is cheaper to do digital edit rather than providing different type of equipment and props for the filming. They also reflect their music in their music video by using more performance concept instead of narrative. This may also reflect how they becoming more modern since narrative concept are seen as old for most people. With this, I believe it interest younger audience more than older audience that often prefer music video that has meaning or reflect the music better, than performance based music video. So, it depends on how the artist wants to advertise their music to what type of audience base.