Our Filming and Editing Schedules

          Here is our schedule for filming and editing. The dates that are marked with "MV Filming" means that we will be filming, and the same with the ones marked with "Vid Edit". We have planned this through as we wanted to make sure that we get it finished by the due date.

Our Photo Shoot Planning

This is the plan for my ancillary task shoot.

This is the plan for our digipak cover and poster shoot.

What I have learnt

          By planning this in advanced, it gave us an advantage to know the availability of everyone participating in the photo shoot. We have asked our actor for their free time and match it with ours, and that day will be the day when we will be doing the photo shoot. This made me realise that precise information is important. Any additional information such as what we would do when shooting, location, the costumes, lighting and image description is also important to ensure that we are prepared.

Artist Branding

What I have learnt

          During the research for the brand logo, I learnt that there are a lot of different considerations being put when it comes to choosing the right font for artist brand/logo. Depends on if the artist wants to reflect their personality with it, use it as a way to represent something or to contradict their music or theme. Other elements such as the use of colour or the font size could create different impacts on how the audience interpret the artist's brand. Therefore, to create a good and appropriate artist brand, a good planning is required as we need to think about the considerations and how the elements could complement each other.

Ancillary Tasks Planning

What I have learnt

                    From my previous research on digipaks and posters ad, it helped me to think about how I'm going to create my own product, including the elements I want to use, and ensure that I apply the right codes and convection to the genre of this music. By doing this task, it made it easier for me to do the ancillary task as now I have the template I'm going to use. I wanted to make this digipak and poster to be eye-catching, which is why I chose bright colours. The digipak and the poster images will be the same since I know that creates a link between one another - so it doesn't confuse the audience.

Our Video Storyboards and Shot Lists

Storyboard

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What I have learnt

          After listing all the shots, it made it easier for us to count how many shots we need to do, how much time we need to spend on one location, and roughly, how long the duration of each shots are. Breaking down each shots was also helpful to see what kind of shot we are going to do, what's going to be filmed, as well as any equipment, props and costumes needed for when we went out filming.

Our Location and Actor Planning

What I have learnt

          By planning out the locations we are going to film beforehand helped us to plan out other things. These includes considering how we are going to get to that location and picturing which part of the location we are going to use for filming. Just to get the rough idea of how the scene is going to look like is really useful as we can then link the entire scene and create our storyboard and shot lists.

          The actors planning also helped us ensuring that they are available for filming and if they suit the role. We don't really want to ask someone who is camera shy to be our actor as the role of our actor requires courage since they are going to be lip syncing in public places. From past projects, we also learnt that working with more than two actors could get a little complicated, especially if they have different schedules. One of the actors can also opt-out as they could have sudden plans that they didn't know about. Luckily, that doesn't happen with our actors, although we do still need to consider improvising if any of those risks happen.

Our Video Fashion and Props Planning

These are our fashion and props inspirations:

          These props and costumes are suitable for our chosen music genre which is pop. In many pop genre music videos, the codes and convention used usually includes casual-smart clothing, colourful costumes and props, other accessories that made the visual presentation more interesting. For our music video, we wanted to do the same, hence why we picked a lot of colourful props and accessories. The accessories we would use to create an image/brand of the artist, and the props we used to set the scene. Also, we are planning on using more colourful things in the performance side of our music video, which believed that the use of colours would create a nice contrast to the narrative as there wouldn't be as much colour.

What I have learnt

          By doing this planning task, it made it easier for us to see what overall props and costumes we need for our music video. We are planning on getting them from Ebay and Amazon since the price is affordable, as well as it's more convenient to save some time. If the product that we ordered doesn't look like how it's supposed to be, or it gets delivered late, we will not waste our time waiting as we would change our original plan to do something else. We don't have a budget at the moment, although, realistically, we probably wouldn't spend more than £100. 

Our Pitch Ideas

What I have learnt

          Our pitch idea describes and illustrates our rough idea of our music video. This helps us to see what equipment, type of clothing and props we needed. This is very effective and important so we can plan out what and when to get the items required. It can also help to us to remind ourselves the theme we are going for as it would be helpful during the filming the whole music video since it would take a while, and there are chances of us forgetting out main planned idea.

Our Video Lyric Analysis

          For this task, we have looked and analysed the meaning behind the lyrics of our chosen song. Moreover, we also put our initial ideas on the performances and narratives we could use for our music video.

What I have learnt

          During this task, we were quite struggling as we don't know how to analyse a lyric from each line before. In music videos, the relation between visual performance and the lyric in is what makes the connection between the audience and the artist. By doing this analysis, it has helped us to get inspired with some ideas of what we want to include in the aspect of our music video's narrative and performance. Some lyrics have a meaning which could be illustrated in the visuals, and this includes using some words to emphasise something, or reflecting/demonstrating the word in the video. We used these idea in our planning, one of them was to apply a slow motion in the clip where the lyric goes "...slow motion".

Our Video Genre Research

          We researched and analysed 3 different music videos that are related to our planned music video genre. We looked at the codes and conventions, and the concept of the video, such as the performance and narrative perspective.

Jessie J - 'Who's Laughing Now'

Dua Lipa - 'New Rules'


Sigala ft. Ella Eyre - 'Came Here For Love'

What I have learnt

          As we researched more music videos with the same genre to the song we've chosen to be doing, it allows us to get the idea of what to use for the codes and convention and the concept idea of our video. It seems that in pop - dance songs, they used a lot of bright colours in clothing, props, and hair & make-up. The locations used are the ones that are related to daily life places, such as school, neighbourhood, houses, and so on. This enables us to plan out what location we are going to use for our music video that is relevant to this type of genre.

          The narrative in most of these music videos we've analysed is very straight forward and easy to interpret for the audience. With this, it gave us an idea of what our narrative will be which has to be something simple. For the technical side of the music video, we know that there are so many varieties of camera angles used with fast paced editing to keep on with the beat. This must be important to be considered for our music video as it is the element that keeps the audience interested watching.