We researched and analysed 3 different music videos that are related to our planned music video genre. We looked at the codes and conventions, and the concept of the video, such as the performance and narrative perspective.
Dua Lipa - 'New Rules'
Sigala ft. Ella Eyre - 'Came Here For Love'
What I have learnt
As we researched more music videos with the same genre to the song we've chosen to be doing, it allows us to get the idea of what to use for the codes and convention and the concept idea of our video. It seems that in pop - dance songs, they used a lot of bright colours in clothing, props, and hair & make-up. The locations used are the ones that are related to daily life places, such as school, neighbourhood, houses, and so on. This enables us to plan out what location we are going to use for our music video that is relevant to this type of genre.
The narrative in most of these music videos we've analysed is very straight forward and easy to interpret for the audience. With this, it gave us an idea of what our narrative will be which has to be something simple. For the technical side of the music video, we know that there are so many varieties of camera angles used with fast paced editing to keep on with the beat. This must be important to be considered for our music video as it is the element that keeps the audience interested watching.
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