Research and Planning

Saturday, 3 June 2017

Branding Research

Here is the link to go to the website: 


What I have learnt
          By doing this research task, it allows me to understand more about artist brands and images. Each artist has their own distinctive images and unique brands which reflects their music, as well as their personality. In my opinion, it is important to have a consistent theme in artist branding because it could confuse the audience when they try to get to know the artist. For example, if they saw the artist wearing smart formal clothing (e.g. suit) with smart hair, they would expect the genre of the music to be Jazz, and when the artist is wearing informal casual clothing (e.g. t-shirt) and casual hair, they would expect the genre of the music to be Pop or Grime. For our artist branding, the artist representation and the font used for the logo would have to reflect on each of the elements, as well as the artist music and personality. This is important to ensure that the audience could make a connection to the artist.

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